Privacy Policy
Effective Date: 6th Feb 2025
Welcome to SureDrive Assist. Your trust is important to us, and we are committed to protecting your privacy
SureDrive Assist Private Limited ("Company," "we," "our," or "us") is committed to protecting your privacy and safeguarding your personal data in accordance with applicable Indian laws, including the Information Technology Act, 2000, the Digital Personal Data Protection (DPDP) Act, 2023, and sectoral guidelines. This Privacy Policy outlines how we collect, use, process, store, and protect your personal data when you engage with our website, mobile applications, and services
Data Controller & Scope
SureDrive Assist Private Limited is the data controller responsible for collecting and processing personal data. This Privacy Policy applies to all users engaging with:
- Roadside assistance services
- Accident management
- Extended warranty
- Insurace facilitation services
- Electric vehicle experience services
- Any other related services offered by us
By using our website, mobile applications, and digital platforms, you agree to the terms outlined in this policy.
Information We Collect
We collect and process the following types of personal data:
By using our website, mobile applications, and digital platforms, you agree to the terms outlined in this policy.
| Category | Data Collected |
|---|---|
| Personal Information | Name, address, email, phone number, date of birth, government-issued ID (Aadhaar, PAN, or Driving License) |
| KYC Information | Identity documents, address proof, vehicle ownership documents, insurance policy details |
| Vehicle Information | Make, model, registration number, year of manufacture, service history |
| Financial Information | Payment method, billing details, transaction history (processed securely) |
| Location Data | GPS data when availing roadside assistance |
| Usage Data | Website and app activity, interactions, service requests |
| Health & Emergency Data | Accident-related health details, emergency contact information |
| Technical Information | IP address, device information, browser type, cookies, and tracking pixels |
How We Use Your Data
Your personal data is processed for the following lawful purposes:
| Category | Data Collected |
|---|---|
| Service Fulfillment (e.g., roadside assistance, warranty claims, accident management) | Contractual Obligation |
| Customer Support (e.g., responding to queries, complaints) | Legitimate Interest |
| Marketing & Promotions (e.g., service updates, offers) | Consent |
| Fraud Prevention & Security (e.g., identity verification, unauthorized access prevention) | Legal Compliance |
| Compliance with Legal Obligations (e.g., tax, accounting, insurance regulatory requirements) | Legal Obligation |
| Usage Data | Website and app activity, interactions, service requests |
| Health & Emergency Data | Consent |
| AI-Based Recommendations (e.g., personalized service recommendations) | IP address, device information, browser type, cookies, and tracking pixels |
KYC & Identity Verification
- We conduct Know Your Customer (KYC) verification when required by lawor regulatory guidelines.
- KYC data (such as Aadhaar, PAN, or Driving License) is collected for identity authentication, fraud prevention, and compliance with insurance regulations.
- We retain KYC documents securely and process them strictly for verification purposes.
- Insurace facilitation services
- Electric vehicle experience services
- KYC details will not be shared with third parties except for legal compliance or with your consent.
Cookies & Tracking Technologies
We use cookies, web beacons, and tracking pixels to enhance your browsing experience. By using our website, you consent to the use of these technologies.
| Type of Cookies | Purpose |
|---|---|
| Essential Cookies | Enable core website functionality (e.g., login, security) |
| Analytics Cookies | Track user behavior, improve site performance |
| Marketing Cookies | Deliver targeted ads, personalized offers |
| Functional Cookies | Remember preferences, improve user experience |
- You can disable cookies through your browser settings, but this may affect site functionality.
- We do not track users for behavioural advertising without explicit consent.
Data Sharing & Third-Party Disclosure
- Insurance Companies & OEM Dealerships – For policy processing, renewals, and claims.
- Roadside Assistance Providers & Service Centers – To facilitate on-spot repairs and towing services.
- Law Enforcement & Regulatory Authorities – When required by law or government requests.
- Third-Party Payment Providers – To process secure transactions.
- Marketing & Advertising Partners – Only if you have opted-in for promotional communications.
All third parties comply with strict data protection measures.
Data Storage & Cross-Border Transfers
- Your data is stored within India on secure cloud servers compliant with Indian IT laws.
- If data is transferred outside India, we implement Standard Contractual Clauses (SCCs) and other legal safeguards.
All third parties comply with strict data protection measures.
Data Retention Policy
- Account & Transactional Data – Retained for 7 years post-service completion.
- Legal Compliance Data – Retained as per Indian regulatory requirements.
- Marketing & Consent-Based Data – Retained until you opt out.
Data Security Measures
We implement advanced security protocols:
- End-to-End Encryption – Protects transactions and stored data.
- Multi-Factor Authentication (MFA) – Ensures secure account access.
- Regular Security Audits – Prevents cyber risks and unauthorized access.
- Restricted Data Access – Only authorized personnel access sensitive data.
Data Breach Response
In case of a data breach, we will:
- Investigate & Contain the breach immediately.
- Notify affected users if their personal data is compromised.
- Report incidents to Indian regulatory authorities when required.
- Take remedial actions to prevent future breaches.
Children’s Privacy
In case of a data breach, we will:
- Our services are not intended for users under 18 years of age.
- We do not knowingly collect data from minors.
- If we discover that a child’s data has been collected, we delete it immediately.
Your Choices & Preferences
In case of a data breach, we will:
- Opt-out of marketing emails, SMS, and push notifications at any time.
- Update or delete profile information via account settings.
- Disable GPS tracking via mobile settings when not using location-based services.
Contact Information
For any privacy concerns, you can contact us at:
- SureDrive Assist Private Limited
- Email: support@suredriveassist.com
- Phone: 0124-4256791
Updates to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in regulations or services. Any modifications will be notified via email and/or published on our website.
SureDrive Assist – Ensuring Safer Roads with Smarter Data Protection.